This Super Bowl ad started everything for Apple, and more impressively, Apple never shows the product that they are selling. The commercial is inspired by George Orwell's famous book 1984. The video is of the character "Big Brother" giving a speech to an unemotional, obsequious crowd via television. Big Brother is the leader of this dystopic society and wants uniformity amongst everyone. However, a person, dressed differently from everyone else in the group, is running with a sledgehammer towards the screen that Big Brother is being projected on. During her dash toward the screen, she is being chased by the "Thought Police." The runner gets close enough to Big Brother, so she stops running. She then throws the sledgehammer at the screen which destroys it and ends the control Big Brother had over the crowd. After this, the narrator reads off the screen saying "On January 24th, Apple Computer will introduce Macintosh. And you will see why 1984 won't be like '1984.'"
The Macintosh was not shown yet because it probably wasn't finished when the ad was released. While the commercial did give a reveal date for the Macintosh, Apple's primary goal was notselling the Macintosh. The purpose was to market Apple as a new company that could rival IBM. Ironically, 34 years later, most of the public has an Apple product, which sort of goes against the message being conveyed in this video. However, the video is simple and very symbolic of what Apple wanted to do in its early stages.
The YouTube video of this commercial has been seen 2,937,122 times, but since it premiered on Super Bowl XVIII (before YouTube ever existed), it has undoubtedly been viewed more than three million times. This advertisement is considered by many to be one of the greatest ads ever made.
Colin Kaepernick Stars In Nike Advertisements The photo above is from Colin Kaepernick's Twitter page . Recently, Colin Kaepernick (former NFL quarterback) was hired to appear in Nike's 30-year anniversary of the "Just Do It" ad campaign. Nike featured Kaepernick in a photo ad which reads "Believe in something. Even if it means sacrificing everything" over his face and in a two-minute video produced by Nike called Dream Crazy . Primarily, Kaepernick serves as the narrator for the ad, until the last few seconds where he shows up and says "So don't ask if your dreams are crazy. Ask if they're crazy enough." If you don't pay attention to sports, aren't culturally aware, or been living under a rock for two years, then you know that Kaepernick was the first person in the NFL to take a knee during the national anthem to protest police brutality against African-Americans. When Kaepernick's contract with the San Francisco 4
Tourism Whistler Media Room The problem with many news releases is that words may not communicate what you want to get across. One of the reasons this happens is because words by themselves leave much ambiguity to the reader's imagination. The author's words need something complimentary that can make the story feel more tangible. So, instead of solely writing about something of interest, you should also show it. Tourism Whistler uses images in their press releases brilliantly. There is also a "Story Starter" section, which sort of makes the job of the press easier and it gives them a reason to write about Tourism Whistler. The news is not going to print stories that they think are unimportant; instead, they are going to be selective with what they pick. Another thing that Tourism Whistler does well is their use of hyperlinks. They use hyperlinks quite frequently in case the press would like to further information. The one thing I don't like about t
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