Life of Adam

Tourism Whistler Media Room The problem with many news releases is that words may not communicate what you want to get across. One of the reasons this happens is because words by themselves leave much ambiguity to the reader's imagination. The author's words need something complimentary that can make the story feel more tangible. So, instead of solely writing about something of interest, you should also show it. Tourism Whistler uses images in their press releases brilliantly. There is also a "Story Starter" section, which sort of makes the job of the press easier and it gives them a reason to write about Tourism Whistler. The news is not going to print stories that they think are unimportant; instead, they are going to be selective with what they pick. Another thing that Tourism Whistler does well is their use of hyperlinks. They use hyperlinks quite frequently in case the press would like to further information. The one thing I don't like about t

What is the target audience of "Target"? While Target tries to appeal to as many people as possible, they focus on two buyer personas - moms and children. When looking at their website and their social media platforms, you will notice that Target is either marketing toys or home decorations. Some fathers may be interested in home decor; however, the moms are probably going to be more interested. Also, why moms and not women without children? The fact that Target markets children's clothing and toys so much makes me believe that they are not targeting women with no children. I would use Facebook, Instagram, and the website to communicate with them.