1 - Two Companies That Do A Good Job At Social Media

Wendy's

Negativity runs rampant on social media, so if you're a business the best way the cut through it is with positivity, and the best way to be positive is to be funny. When Wendy's isn't marketing their food the traditional way, they are the king of silly tweets. Kind of like this one:

Wendy's has plenty of tweets like this one, and they tweet on a consistent basis. While these tweets aren't necessary, they remind people that there are people behind the keyboard. In other words, it makes Wendy's look less like a stereotypical, evil, emotionless corporation whose only concern is to maximize profit. It also doesn't hurt that they have 2.77 million followers on Twitter.

Charmin

It's good to know what you are, and so does Charmin. You can't market yourself super seriously when you sell a product that cleans your rear-end. So why not post funny hashtags like "#replacesongtitlewithpoop"?  They have a following of 80.3 thousand, which is good for a company that sells toilet paper. Most of the people following Charmin on Twitter are most likely following them for their funny tweets, and Charmin knows that, but they know if you are following them on Twitter you are more likely to purchase toilet paper from them the next time you go to the grocery store.

Posts found on:

https://www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4?utm_term=.km6K1mV5Q#.ooMOjM85V
https://www.gorocketfuel.com/the-rocket-blog/5-more-funny-brands-on-social-media/