14 - Tourism Whistler Media Room

Tourism Whistler Media Room


The problem with many news releases is that words may not communicate what you want to get across. One of the reasons this happens is because words by themselves leave much ambiguity to the reader's imagination. The author's words need something complimentary that can make the story feel more tangible. So, instead of solely writing about something of interest, you should also show it. Tourism Whistler uses images in their press releases brilliantly.


There is also a "Story Starter" section, which sort of makes the job of the press easier and it gives them a reason to write about Tourism Whistler. The news is not going to print stories that they think are unimportant; instead, they are going to be selective with what they pick.

Another thing that Tourism Whistler does well is their use of hyperlinks. They use hyperlinks quite frequently in case the press would like to further information.

The one thing I don't like about the page is that the news releases don't appear on the home page. While I do think the news releases deserve their own page, I still believe there should be a new release section on the home page that can redirect to the news release page.

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