This Super Bowl ad started everything for Apple, and more impressively, Apple never shows the product that they are selling. The commercial is inspired by George Orwell's famous book 1984. The video is of the character "Big Brother" giving a speech to an unemotional, obsequious crowd via television. Big Brother is the leader of this dystopic society and wants uniformity amongst everyone. However, a person, dressed differently from everyone else in the group, is running with a sledgehammer towards the screen that Big Brother is being projected on. During her dash toward the screen, she is being chased by the "Thought Police." The runner gets close enough to Big Brother, so she stops running. She then throws the sledgehammer at the screen which destroys it and ends the control Big Brother had over the crowd. After this, the narrator reads off the screen saying "On January 24th, Apple Computer will introduce Macintosh. And you will see why 1984 won't be like '1984.'"
The Macintosh was not shown yet because it probably wasn't finished when the ad was released. While the commercial did give a reveal date for the Macintosh, Apple's primary goal was notselling the Macintosh. The purpose was to market Apple as a new company that could rival IBM. Ironically, 34 years later, most of the public has an Apple product, which sort of goes against the message being conveyed in this video. However, the video is simple and very symbolic of what Apple wanted to do in its early stages.
The YouTube video of this commercial has been seen 2,937,122 times, but since it premiered on Super Bowl XVIII (before YouTube ever existed), it has undoubtedly been viewed more than three million times. This advertisement is considered by many to be one of the greatest ads ever made.
Colin Kaepernick Stars In Nike Advertisements The photo above is from Colin Kaepernick's Twitter page . Recently, Colin Kaepernick (former NFL quarterback) was hired to appear in Nike's 30-year anniversary of the "Just Do It" ad campaign. Nike featured Kaepernick in a photo ad which reads "Believe in something. Even if it means sacrificing everything" over his face and in a two-minute video produced by Nike called Dream Crazy . Primarily, Kaepernick serves as the narrator for the ad, until the last few seconds where he shows up and says "So don't ask if your dreams are crazy. Ask if they're crazy enough." If you don't pay attention to sports, aren't culturally aware, or been living under a rock for two years, then you know that Kaepernick was the first person in the NFL to take a knee during the national anthem to protest police brutality against African-Americans. When Kaepernick's contract with the San Francisco 4...
Wendy's Negativity runs rampant on social media, so if you're a business the best way the cut through it is with positivity, and the best way to be positive is to be funny. When Wendy's isn't marketing their food the traditional way, they are the king of silly tweets. Kind of like this one: Wendy's has plenty of tweets like this one, and they tweet on a consistent basis. While these tweets aren't necessary, they remind people that there are people behind the keyboard. In other words, it makes Wendy's look less like a stereotypical, evil, emotionless corporation whose only concern is to maximize profit. It also doesn't hurt that they have 2.77 million followers on Twitter. Charmin It's good to know what you are, and so does Charmin. You can't market yourself super seriously when you sell a product that cleans your rear-end. So why not post funny hashtags like "#replacesongtitlewithpoop"? They have a following of 80.3 ...
FOR IMMEDIATE RELEASE October 13, 2018 For more information contact: Contact Name: Adam Obermeier 555-555-5555 (Cell Phone) adamobermeier@zippyshoes.com (Email) @ AdamObermeier (Twitter) Zippy Shoes Launches The ZipFactor Image found on this website . Saint Louis, MO - O n December 1st, Zippy Shoes will be upping the shoe industry standard with the launch of ZipFactor. Our goal with ZipFactor was to create a running shoe that allows runners to push their limits to heights they could never have imagined. Our designers took great care and time concocting the perfect sole for runner's shoe. What they came up with was material that absorbs 25% of the impact from every step taken. Orthopedists are stunned by line our team was able to walk between reducing knee stress and maintaining healthy amounts of stress which is required to build muscle. The ZipFactor will be available for men and women in all sizes and colors. They also can be customized with cleats ...
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