13 - Target's Buyer Personas

What is the target audience of "Target"?

While Target tries to appeal to as many people as possible, they focus on two buyer personas - moms and children. When looking at their website and their social media platforms, you will notice that Target is either marketing toys or home decorations. Some fathers may be interested in home decor; however, the moms are probably going to be more interested. Also, why moms and not women without children? The fact that Target markets children's clothing and toys so much makes me believe that they are not targeting women with no children. I would use Facebook, Instagram, and the website to communicate with them.

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