11 - Comparing Images

For this assignment, I decided to switch things up and talk about three brands from different industries - tech, movies, music.

Apple


Apple is masterfully showing that you can take expert level photos with an iPhone camera. Images like this make me look at my iPhone in an entirely different way. The responses in the comment section are positive. Also, many companies could only dream of getting 234,479 likes.

Gorillaz

If you are not aware, the Gorillaz are a virtual band, meaning that the actual band members are replaced with fictional cartoon band members. Which makes this post on Instagram very clever, it is about 2D (the band's lead singer) being interviewed for the band's new album. It is brilliant marketing to pretend that these characters are real people. The reaction in the comment section mostly consists of fans of the band, so the response is going to be positive and the 153,033 likes prove that.

Deadpool


While Deadpool is a property and not a company, it is still a brand and a hilarious one. Deadpool is a movie about an health-regenerating anti-hero named "Deadpool" with the ability to talk to the audience. He has a very vulgar, irreverent, meta sense of humor, which makes the fact that he cares so much about a "forward-thinking, gender-neutral superhero group" very amusing because it strays from what you expect him to care about. This is also smart cross-promotion because he is jesting about a series of superhero movies that is related to Deadpool, those movies being the X-Men franchise. The comment section finds this post funny, which is fitting for Deadpool.
































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