3 - Viral Advertising

One of the funniest videos on YouTube to feature some form of advertising that I have seen is a video that was popular on social media called "When You're Trying To Reach Word Count In Your Essay." This video was taken from "The Report Of The Week," which is a food review channel on YouTube and it's owned by the person featured in the video. His name is John Jurasek, his YouTube persona is "Reviewbrah," and his channel has been active since 2011. In the video, Reviewbrah was reviewing Krispy Kreme's Saint Patrick's Day donuts, but some unknown genius repurposed the footage into a meme. The original video is about seven minutes long, but this one has been edited down to just under two minutes to make it funnier. While the reviewer is intentionally advertising the donuts at Krispy Kreme, the person who re-edited the video is unintentionally advertising for Krispy Kreme.






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