3 - Viral Advertising

One of the funniest videos on YouTube to feature some form of advertising that I have seen is a video that was popular on social media called "When You're Trying To Reach Word Count In Your Essay." This video was taken from "The Report Of The Week," which is a food review channel on YouTube and it's owned by the person featured in the video. His name is John Jurasek, his YouTube persona is "Reviewbrah," and his channel has been active since 2011. In the video, Reviewbrah was reviewing Krispy Kreme's Saint Patrick's Day donuts, but some unknown genius repurposed the footage into a meme. The original video is about seven minutes long, but this one has been edited down to just under two minutes to make it funnier. While the reviewer is intentionally advertising the donuts at Krispy Kreme, the person who re-edited the video is unintentionally advertising for Krispy Kreme.






Comments

Post a Comment

Popular posts from this blog

14 - Tourism Whistler Media Room

Image
Tourism Whistler Media Room The problem with many news releases is that words may not communicate what you want to get across. One of the reasons this happens is because words by themselves leave much ambiguity to the reader's imagination. The author's words need something complimentary that can make the story feel more tangible. So, instead of solely writing about something of interest, you should also show it. Tourism Whistler uses images in their press releases brilliantly. There is also a "Story Starter" section, which sort of makes the job of the press easier and it gives them a reason to write about Tourism Whistler. The news is not going to print stories that they think are unimportant; instead, they are going to be selective with what they pick. Another thing that Tourism Whistler does well is their use of hyperlinks. They use hyperlinks quite frequently in case the press would like to further information. The one thing I don't like about t...
Read more

5 - Colin Kaepernick Stars In Nike Advertisements

Image
Colin Kaepernick Stars In Nike Advertisements The photo above is from Colin Kaepernick's Twitter page . Recently, Colin Kaepernick (former NFL quarterback) was hired to appear in Nike's 30-year anniversary of the "Just Do It" ad campaign. Nike featured Kaepernick in a photo ad which reads "Believe in something. Even if it means sacrificing everything" over his face and in a two-minute video produced by Nike called Dream Crazy . Primarily, Kaepernick serves as the narrator for the ad, until the last few seconds where he shows up and says "So don't ask if your dreams are crazy. Ask if they're crazy enough." If you don't pay attention to sports, aren't culturally aware, or been living under a rock for two years, then you know that Kaepernick was the first person in the NFL to take a knee during the national anthem to protest police brutality against African-Americans. When Kaepernick's contract with the San Francisco 4...
Read more

1 - Two Companies That Do A Good Job At Social Media

Image
Wendy's Negativity runs rampant on social media, so if you're a business the best way the cut through it is with positivity, and the best way to be positive is to be funny. When Wendy's isn't marketing their food the traditional way, they are the king of silly tweets. Kind of like this one: Wendy's has plenty of tweets like this one, and they tweet on a consistent basis. While these tweets aren't necessary, they remind people that there are people behind the keyboard. In other words, it makes Wendy's look less like a stereotypical, evil, emotionless corporation whose only concern is to maximize profit. It also doesn't hurt that they have 2.77 million followers on Twitter. Charmin It's good to know what you are, and so does Charmin. You can't market yourself super seriously when you sell a product that cleans your rear-end. So why not post funny hashtags like "#replacesongtitlewithpoop"?  They have a following of 80.3 ...
Read more