Life of Adam

Colin Kaepernick Stars In Nike Advertisements The photo above is from Colin Kaepernick's Twitter page . Recently, Colin Kaepernick (former NFL quarterback) was hired to appear in Nike's 30-year anniversary of the "Just Do It" ad campaign. Nike featured Kaepernick in a photo ad which reads "Believe in something. Even if it means sacrificing everything" over his face and in a two-minute video produced by Nike called Dream Crazy . Primarily, Kaepernick serves as the narrator for the ad, until the last few seconds where he shows up and says "So don't ask if your dreams are crazy. Ask if they're crazy enough." If you don't pay attention to sports, aren't culturally aware, or been living under a rock for two years, then you know that Kaepernick was the first person in the NFL to take a knee during the national anthem to protest police brutality against African-Americans. When Kaepernick's contract with the San Francisco 4...

Starbucks Facebook On Facebook, Starbucks has a following of about 35 million people. The only way to respond to customers on Facebook is via the comment section, so Starbucks responds to customer complaints via the comment section of their posts. For instance, Starbucks responded to someone in the comment section of one their posts who was mad at the fact that whenever she goes to one of their coffee shops, they tell her that they can't make what she wants because they don't have the ingredients. Starbucks responded by saying "Jenny, I'm so sorry to hear about your recent experiences at our stores, how frustrating! Would you please private message me using this link http://m.me/Starbucks and provide me with a few more details of your most recent visits?  Thank you, Kelly Jo" (Adventures with Cold Brew, 2018).  However, Starbucks doesn't just issue apologies in the comment section, they also respond to positive comments. Starbucks responded to someo...

One of the funniest videos on YouTube to feature some form of advertising that I have seen is a video that was popular on social media called "When You're Trying To Reach Word Count In Your Essay." This video was taken from "The Report Of The Week," which is a food review channel on YouTube and it's owned by the person featured in the video. His name is John Jurasek, his YouTube persona is "Reviewbrah," and his channel has been active since 2011. In the video, Reviewbrah was reviewing Krispy Kreme's Saint Patrick's Day donuts, but some unknown genius repurposed the footage into a meme. The original video is about seven minutes long, but this one has been edited down to just under two minutes to make it funnier. While the reviewer is intentionally advertising the donuts at Krispy Kreme, the person who re-edited the video is unintentionally advertising for Krispy Kreme.

Social media, if used correctly, can ease public tension caused by a crisis. Social media departments should consult with upper management when responding to an emergency on social media so that customer issues can be formally addressed. That being said, companies should be smart about how they respond to users on social media. Not everyone on social media is genuine, which means social media teams must separate the legitimate claims from all of the bogus. Ignoring a problem on social media can lead to an even bigger mess because it gives the impression that the company doesn't care about its customers. The best example of a company neglecting a problem on social media was with the airliner Air Europa. A traveler named Mara Zabala was going to be a passenger on one of their flights. Air Europa denied Zabala passage because she was in a wheelchair with no one accompanying her, which is not a policy that other airlines have. Zabala took to Twitter to share her negative e...

Wendy's Negativity runs rampant on social media, so if you're a business the best way the cut through it is with positivity, and the best way to be positive is to be funny. When Wendy's isn't marketing their food the traditional way, they are the king of silly tweets. Kind of like this one: Wendy's has plenty of tweets like this one, and they tweet on a consistent basis. While these tweets aren't necessary, they remind people that there are people behind the keyboard. In other words, it makes Wendy's look less like a stereotypical, evil, emotionless corporation whose only concern is to maximize profit. It also doesn't hurt that they have 2.77 million followers on Twitter. Charmin It's good to know what you are, and so does Charmin. You can't market yourself super seriously when you sell a product that cleans your rear-end. So why not post funny hashtags like "#replacesongtitlewithpoop"?  They have a following of 80.3 ...